AI E-commerce
AI E-commerce Automation for Amazon & Bol.com
Run a full marketplace operation with an automation stack — not a large team
Hans van Leeuwen is a freelance e-commerce manager specializing in Amazon, Bol.com, marketplace growth, product data and AI-assisted e-commerce operations. This is the AI-automation practice: pipelines that remove repetitive manual marketplace work and surface decisions faster, with a human in the loop on strategy, pricing and brand voice.
The four automation layers
- Product data — feed normalization, enrichment and nightly validation across channels (flag missing EAN/brand/category before a listing breaks)
- Operations — stock, pricing and order sync between Amazon NL/DE, Bol.com and the webstore so out-of-stock states propagate in minutes
- Advertising — automated ROAS/ACOS reporting and budget alerts instead of weekly manual exports
- Intelligence — competitor and ranking monitoring plus weekly KPI reports generated automatically
The stack
- n8n — workflow orchestration (the glue between marketplaces, data and AI)
- Supabase — the data layer for product, performance and reporting tables
- Claude — content drafting, classification and first-draft analysis
- Channable — feed and marketplace sync across Amazon, Bol.com, eBay and the webstore
Proof — I run my own operations this way
70%
market share on Amazon NL in a competitive category (Nielsen-verified)
<2%
out-of-stock rate held through automated demand forecasting
2×/wk
automated SEO + competitor intelligence pipeline running on this very site
Frequently asked questions
What is AI e-commerce automation?
A set of pipelines — product data, operations, advertising and reporting — that remove repetitive manual marketplace work and speed up decisions, with a human in the loop on strategy, pricing and brand voice. It is not 'an AI that runs your store'; it is concrete, monitored workflows built on n8n, Supabase and Claude.
Which platforms and tools does Hans automate?
Amazon (NL, DE and other EU marketplaces), Bol.com, eBay and own-store platforms such as Magento, plus the feed and automation layer that connects them — Channable for feeds and n8n for orchestration, with Supabase as the data layer and Claude for content and analysis.
Do I need to replace my team?
No. Automation removes the repetitive 80% so your team focuses on strategy, merchandising and brand. The human stays in the loop on pricing limits, brand voice and final decisions.
How does an engagement start?
With a free automation audit: Hans maps your current manual workload and returns a prioritized plan within 48 hours, identifying the three highest-ROI workflows to automate first.
Is my data and account access safe?
Pipelines run on your own infrastructure and accounts; marketplace credentials are never shared in plain text. The automation layer is auditable and you keep full control of access.
Spending hours on manual exports and ad reporting?
Start with a free automation audit — I map your current manual workload and identify the three highest-ROI workflows to automate first, with a written plan inside 48 hours.
Request your automation auditView case studies · Amazon NL specialist · Bol.com consultant